Fifth Avenue

What happens when your American Dream keeps getting caught up in other peoples’ schemes?  Max and Willy borrow money to go legit and open a nightclub during prohibition offering ‘Fifth Avenue’ class in NYC’s Hell’s Kitchen.  Meanwhile the younger generation chase their own versions of the ‘American Dream.’

 

Reviews

“From beginning to end (fittingly as the calendar turns to 1929), Fifth Avenue is a must-see delightful tribute to a halcyon age” - Arts Independent

 

"Crawford's delightful book is accompanied by Seidman’s fun jazz inspired score and the two feel perfectly in sync."
- Words4Culture

 

"Major plus: a quite plausible, attention-holding plot premise from librettist Susan Crawford — one that that might well have been crafted back in the 1920s, when the story is set." - Bistro Bits

​

Additional Info

Fifth Avenue Team, click here, https://www.fifthavenuemusical.com/team

Fifth Avenue Music, click here, https://www.fifthavenuemusical.com/music

More about Fifth Avenue, click here, https://www.fifthavenuemusical.com/

 

• Synopsis, script and additional production material available upon request. 
   

Analysis:

Story Elements
 

• Original story of immigrant entrepreneurs chasing the American Dream during prohibition

• Set in Hell’s Kitchen, NYC, jazz club scene aiming for the class of ‘Fifth Avenue’

• Uplifting jazz-age musical comedy of ambition and upward mobility

• Family-friendly appealing to a wide audience - Similar appeal to Guys & Dolls and Bullets Over Broadway

Cost: Modest Budget
 

• Small cast:  Five men, two women, plus small ensemble, musical director and jazz combo

• Representative set, with locations in Hell’s Kitchen, NYC 1928

• Period costumes from the Roaring 20s

• Can be done minimally in cabaret version
   

Marketing: Significant Subsidiary Market Potential
 

• First commercial production

• North American/British theatrical royalties

• Film/TV rights potential